What is the SB Marketing Machine?
The SB Marketing Machine is a unique combination of Marketing Directors, Assistants and Creative and Technical Specialists collaborating with you and your team via a web-based resource / project management system to effectively market your business.
- Web-Based Resource / Project Management System
- Your own Marketing Director
- Your own Marketing Assistant
- Creative and Technical Specialists
- Access and Collaboration
1. Web-Based Resource / Project Management System
The SB Marketing Machine is a user-friendly web-based system that makes it easy to manage all of your marketing materials, projects and tasks. Print, web, presentations, multi-media, are all securely stored in one central location so there’s never any time wasted looking for that certain file or creative piece. No matter where you’re at in the world, with a computer and an Internet connection, your marketing materials are always just a click away.
But that’s just the beginning.
Your SB Marketing Machine account is managed by your very own Marketing Director and Assistant, backed by a team of experienced graphic designers, web programmers and other specialists.
2. Marketing Director
Your Marketing Director will first seek to understand your business and marketing goals. They will perform an analysis of your marketing materials and campaigns making recommendations on what can be done to improve them. The result is better performing marketing campaigns and a more professional image for your business. They will guide you through the account setup process, monitor your projects and make adjustments along the way to help you get the best possible ROI.
Here are just a few of the ways your Marketing Director can help…
- Provide expert advise on issues relating to effective marketing.
- Evaluate current marketing materials for consistency, message and quality.
- Recommend changes to marketing strategies and policies.
- Help you find and communicate your companies core differences setting you apart from your competition.
- Package your products and services for greater appeal and profitability.
- Research creative and effective ways to advertise.
- Design an automated lead generation and follow-up system.
- Create processes for easy implementation and management of all marketing projects.
- Setup Analytics and Conversion Tracking to monitor progress and adjust marketing campaigns for maximum ROI.
- Communicate with your SB Marketing Machine Assistant to insure proper implementation of your marketing campaigns.
3. Your Own Marketing Assistant
Your Marketing Assistant handles the day-to-day management of your account including implementing your marketing projects and quickly responding to task requests. Most creative, web, document and presentation update requests are handled within the same business day.
Your Marketing Assistant also documents all re-occuring processes creating an efficient work flow which saves time and money.
Put your marketing assistant to work for you to manage and/or update the following…
- Document Formatting / Styling
- PDF Creation
- Create / Update Signs, Fliers, Brochures, Post Cards, Business Cards
- Create / Update Ads and other Promotional Material
- Logo, Fonts and Colors Standards Sheet
- Working with printers and other vendors to insure proper formatting of materials and timely delivery.
Web & Internet Marketing
- Web Site / Blog Updates
- Shopping Cart Updates
- Search Engine Optimization
- Web 2.0 Marketing Campaigns (Facebook, Digg, StumbleUpon, etc…)
- Article Marketing Campaigns
- Pay-Per-Click Campaign Management
- Email Newsletters and Auto Responders
- Analytics Reporting and Conversion Tracking
Multi-Media
- Create / Update Power Point Presentations
- Webinar Setup, Record and Rebroadcast
Technical
- File Conversion (i.e. Word to PDF, etc…)
- Basic script installation
- Web Conferencing / Training
- Web Stats Reporting
4. Creative and Technical Specialists
Our creative and technical specialists are among the best graphic designers, web programmers and multi-media producers that you’ll find anywhere. From creatives that connect with your target audience and produce results to advanced web-based lead generation and follow-up systems we’re here to make sure you always have what you need, when you need it.
Your Marketing Assistant will collaborate with our Creative Design and Technical Specialists on your behalf to create and/or develop any of the following…
Graphic Design
- Logo, Letterhead and Business Cards (Corporate Identity)
- Web Site and Blog Design
- Brochures
- Newsletters
- Flyers
- Post Cards
- Datasheets
- Menus
- Posters
- CD / DVD Booklet and Imprint
- Signage
Web Development / Programming
- Web Site / Blog Development
- Shopping Cart Setup & Development
- Set up Affiliate Programs
- Flash Presentations
- Web 2.0 Sites
- Membership Sites
- Script Installation / Modification
- Complex Forms and Order Pages
Multi-Media
- Advanced Power Point Presentations
- Flash Presentations
- Screen Capture Demo / Training Videos
- Digital Video Editing / Production
- Audio Editing / Production
5. Access and Collaboration
Not only does our system make it easy to create, manage and update all of your marketing materials, it is also a great collaboration tool with features like: To-Do Lists, Milestones, Writeboard, Email Notifications, RSS Feeds and More. These features allow you and your staff to easily interact with your SB Marketing Machine Team and each other.
Not sure what to do? Maybe you just have a simple question and need a quick answer. Our team members are experienced design and marketing professionals. They can help you think through new ideas and marketing strategies. They can also make recommendations on a wide variety of third party services and technologies. (i.e. online printing companies, mailing list services, shopping carts, promotional products, etc…)
All of this is done right from within your SB Marketing Machine control panel, as well as, over the phone and web conference when needed.
It really is like having access to your very own marketing department.



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