The Secrets to Corporate Blogging
June 30, 2009 by admin
Filed under Small Business Marketing
By Kari White
Web logs, popularly known as blogs, have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the Web audience, and for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.
Blogs have reached into the corporate and government sectors as well. A prominent federal magazine suggests that some company employees spend more time blogging than on personal e-mail, an average of over an hour a day. What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike.
You Want the Traffic? You Can’t Handle the Traffic!
April 19, 2009 by admin
Filed under Small Business Marketing
One of my favorite movie scenes of all time is the exchange between Tom Cruise and Jack Nicholson in a Few Good Men.
I’m sure you’ve seen it. Tom Cruise keeps insisting that Jack tell him the truth until Jack is finally provoked into screaming the now famous line. “You want the truth? You can’t handle the truth!”
Most web site owners and people doing business online believe that the truth is they need more traffic in order to be successful. While that is definitely part of the truth there is a flip side to that coin that most online business owners don’t do too well with. That is converting traffic to leads and/or sales.
An Overview of the Duct Tape Marketing system.