Who Are You and Why Are You Sending Me Email?

I surf the web a lot and do a lot of research for myself and my clients. As a result I sign myself up for at least 2-3 email lists a week. Sometimes it’s because I’m genuinely interested in what they’re offering and other times it’s strictly for niche and competition research.

Here’s a major boo-boo that I see a lot of people make in their Email Auto Responder campaigns. In the “From” field they put their name (Dave or Bryan, etc…) rather than using their company name or key benefit.

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